• Texas A M University

Below are the available bulk discount rates for each individual item when you purchase a certain amount.Buy 5 - 10and pay only $8.75 each.Buy 11 - 49and pay only $8.50 each.Buy 50 - 499and pay only $8.25 each.Buy 500 or aboveand pay only $8.00 eachAuthor: David J. When Jim Weddle took over as Managing Partner of Edward Jones in January 2006, the brokerage firm was at a critical juncture. The firm's distinctive strategy had enabled it to grow from its roots in small-town America to become the 4th largest broker in the U.S. Weddle was concerned, however, that the firm's success, and the changing landscape of the financial services industry, were challenging the core aspects of the strategy that had brought the firm so far. He knew that the impending strategic decisions would determine whether Edward Jones could sustain its extraordinary performance and achieve its goal of growing to 20,000 financial advisors by 2017.

Edward Jones is a leading, highly profitable retail brokerage firm with a unique strategy very different from those of their competitors. The case describes Jones activities and allows a rich discussion of its positioning decisions, supportive measures and compromises.

Jones must cope with a rapidly evolving industry, which, at least on the surface, is a threat to his strategy.Edward Jones is a leading, highly profitable retail brokerage firm with a unique strategy very different from those of their competitors. The case describes Jones activities and allows a rich discussion of its positioning decisions, supportive measures and compromises.

Jones has to cope with a rapidly evolving industry, which, at least on the surface, is a threat to their strategy.«HidefromMichael E. Porter,Gregory C. BondSource: Harvard Business School23 pages.Publication Date: Jul 20, 1999.

Texas A M University

Prod #: 700009-PDF-ENGEdward Jones HBR case solution.